Penrose Brewing Co. of Geneva, IL, and CityGate Centre in Naperville, IL, announce the launch of an exclusive label, Arista Golden Ale. Bars and restaurants at CityGate Centre on Rte. 59 and Ferry Rd. will be rolling out the custom-labeled craft brew beginning in 2019.
Named for CityGate Centre’s anchor, the Forbes four-star, AAA four-diamond Hotel Arista, the ale is currently served by the can at Zorba Cocktail Bar and Che Figata, and in 4-pack carryout at Che Figata's market. In February, it will be on tap at CityGate Grille and Tap In Pub. It also now is the house beer available through Hotel Arista banquets.
Penrose, which opened in 2014 serves its signature beers and ales at its own taproom located near Rte. 38 just west of the Fox River in Geneva, and at a number of Chicago-area bars. It has only two other custom labels.
“We’ve been asked numerous times to make custom beers and/or custom-labeled beers but we are very selective,” said Penrose Managing Partner Brad Novak. “We are doing this because the Arista brand means a quality product and quality presentation, in line with the Penrose brand.”
Hotel Arista General Manager Jerry Evans knew of Penrose’s local roots and its impeccable reputation. He reached out to Novak in the hopes of serving it at Hotel Arista. The conversation evolved to the custom label being served and sold campus wide.
“Our culture is to be very community focused and quality focused,” said Evans. “We want the best for our guests and this top-notch, locally made craft beer matches our desire to offer unique food & beverage experiences."